overzero - sale away - SALE SALE SALE overzero



sale away
big bang
tail lights
moving constellations
nothing so fashionable
pleasant children
please constable
what, no tea?
day of hope

sale away
Seasonally picking over the Christmas carcass, I wandered into town one
afternoon in search of any juicy scraps. It seemed like a good way of keeping
warm for a couple of hours at someone else's expense. The media was full of
stories about the ensuing price war between major retailers in the hope that if
we could be encouraged to spend enough it might avert the impending recession.

Everything was the same price it had been a week before Christmas, but now
there were 'sale' signs everywhere. Nobody either noticed or cared that a month
before Christmas everything had been cheaper by approximately the same margin
that it was now being reduced. I was reminded of a character in 1984 celebrating
the increase in chocolate rations, oblivious to the fact they were actually being
reduced. When I first read that book as a young adolescent I couldn't quite
believe people were so stupid. Sadly, it appears they are.

In their eagerness to be conned they came in sufficient numbers to reduce
the town's roads to absolute grid lock. Buses were stuck half way across the
four lane ring road, fire engines were screaming blue murder in the hope that
somebody might get out of their way. It was four o'clock in the afternoon and
still they kept coming, wave after wave. The poor bloody infantry did their patriotic
duty. Gritting their teeth, hunting down bargains, blazing forth by all accounts glowing
red. Fighting a rear guard action to consolidate their position, throwing everything
they've got into defending this once proud Imperial power. Shit or bust.
One last big push for Christmas. Bugger the consequences.

Rule Britannia, long may it rain on us. Rally round the flag and three cheers for
that emergent service conglomerate, UK Ltd. Britain used to be a great maritime nation.
How ironic that it's new populace of shoppers now only cares about sales.