picking over the Christmas carcass, I wandered into town one
afternoon in search of any juicy scraps. It seemed like a good way of
warm for a couple of hours at someone else's expense. The media was full
stories about the ensuing price war between major retailers in the hope
we could be encouraged to spend enough it might avert the impending recession.
Everything was the same price it had been a week before Christmas, but
there were 'sale' signs everywhere. Nobody either noticed or cared that
before Christmas everything had been cheaper by approximately the same
that it was now being reduced. I was reminded of a character in 1984 celebrating
the increase in chocolate rations, oblivious to the fact they were actually
reduced. When I first read that book as a young adolescent I couldn't
believe people were so stupid. Sadly, it appears they are.
In their eagerness to be conned they came in sufficient numbers to reduce
the town's roads to absolute grid lock. Buses were stuck half way across
four lane ring road, fire engines were screaming blue murder in the hope
somebody might get out of their way. It was four o'clock in the afternoon
still they kept coming, wave after wave. The poor bloody infantry did
duty. Gritting their teeth, hunting down bargains, blazing forth by all
red. Fighting a rear guard action to consolidate their position, throwing
they've got into defending this once proud Imperial power. Shit or bust.
One last big push for Christmas. Bugger the consequences.
Rule Britannia, long may it rain on us. Rally round the flag and three
that emergent service conglomerate, UK Ltd. Britain used to be a great
How ironic that it's new populace of shoppers now only cares about sales.